中国足球市场概况及推送计划 Plan of posts

01 Overview 中国足球概览

1.Brief of China

China is a global powerhouse and it is no surprise that the sports industry – teams, federations, leagues and sponsors – are looking towards the country and its 1.37 billion people and eyeing major growth opportunities. As China looks increasingly outwards at the opportunities investment in sport at a global level can open up, so the world’s leading sports leagues and teams have recognised the potential that exists to engage a large group of new fans and unlock revenue opportunities within China. Technology is opening up direct access to the Chinese consumer like never before, underlining the opportunity – in 2015, for example, the CIA World Factbook estimated there are now 1.305 billion mobile phones in the country. 

2.Interest in football

Football accounts for three of the top five most popular sports events in China, with the FIFA World Cup and National Basketball Association heading the list. Table tennis’ world championship is the only other non-football event to make the top five. 

In terms of sports overall, interest in football has been growing steadily over the last 3 years, and now stands at 31% of the urban population aged 16–59. Basketball is the country’s most popular sport – the China Basketball Association, the top-tier basketball league in China, was founded in 1995, while the NBA has played games in the country for over a decade – ahead of traditional favourites, table tennis and badminton. 

Sports such as cycling have grown in popularity recently, perhaps a result of the increased national investment in a number of Olympic sports in the build-up to Beijing’s hosting of the 2008 Olympic Games. Motorsport and mixed martial arts are also growing strongly. 

In terms of individual European football clubs, Real Madrid are currently the most popular team in China. Italian clubs FC Internazionale and AC Milan also make the top three, largely for historic reasons – Serie A was the first European league broadcast in China.

3.China Football Market

In April 2016, the Chinese Football Association unveiled its own plan for the country to become a ‘world football superpower’ by 2050, with the aim of building participation levels and rapidly increasing the number of training centres and pitches across China – specifically one football pitch for every 10,000 people by 2030. At a professional level, performance targets have been set for the men’s and women’s national teams. 

02 Plan of posts 推文计划

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FootballPros平台致力于为广大国际足球从业者提供了解中国足球的资讯、政策解读、工作机会、互动交流、专业培训，最终提高中国足球水平和从业者整体素质。

为了让足球从业者，特别是有志来到中国参与足球改革的外籍从业者更加了解中国足球现状、机会，判断自己的适合程度，我们将定期推出关于职业联赛、准入规定、资质要求、青训布局、校园足球、转会政策等各方面的政策解读和市场剖析，欢迎关注。

The FootballPros platform is dedicated to providing information, policy interpretation, job opportunities, interactive communication and professional training for football practitioners in China to improve the quality of Chinese football and the overall quality of the practitioners.

In order to help the football practitioners, especially the foreign practitioners who want to come to China to participate in the football reform, learn more about the status and the opportunity of the Chinese football, and judge the degree of their suitability, we regularly post the policies of professional league, admittance, qualification, youth training, campus football, transfer policy and so on.